AEG Presents Names Scott Holtz Vice President, Ticketing Strategy
July 21, 2021
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AEG Presents has named Scott Holtz to the newly created position of Vice President, Ticketing Strategy for the promoter’s Global Touring and Talent division.
He will “expand ticketing strategy and revenue generation efforts across all ticketing platforms, using the latest technologies to make nimble and strategic real time pricing decisions in an effort to maximize revenue for the division’s touring artists,” according to a July 21 announcement.
Holtz, who has more than 18 years of event ticketing experience on the venue and promoter sides, most recently served as the Vice President of Pricing and Distribution at Live Nation, based out of New York. His resume includes positions at the Arena at Harbor Yard in Bridgeport, Conn.; Mountain Laurel Center for the Performing Arts in Bushkill, Pa.; and Wells Fargo Arena in Philadelphia. He also worked for Princeton University, where he implemented the school’s current centralized box office operation.
“Adding Scott to the team brings us to another level in terms of super-serving our artists,” Gary Gersh, President of Global Touring and Talent, AEG Presents, said in a statement. “His talents, experience and insights are going to be critical in reshaping the way musicians who work so hard to entertain their fans night after night are compensated for their efforts.”
Holtz added, “I am excited to be joining the AEG Presents team and look forward to working with all of the talented individuals that have a hand in the world class events and tours produced by this organization. As our business looks to a new future and greater opportunities post-pandemic, I hope to bring some new perspectives on ticketing strategy to help increase overall revenue.”