Black Owned Business

In July 2023, Azizah Nubia launched Cincy Black Travel Guide to make it easier for people to get a pure experience of Black culture, FOX19 reported. When she participated in Black Tech Week during its run in the Tri-State area (New […]

Mike Ojo, pilot and owner of Lookup Flight Academy, shared with WSB-TV that he feels most at home when flying. However, there was a time when he thought the aviation field wasn’t welcoming to those who looked like him.  “I always thought […]

The San Antonio-based entrepreneur has multiple passions he wants to pursue, according to Business Insider. Driving for rideshare companies like Uber and Lyft offers its chauffeurs the freedom to make money on their terms, which means they pick their work schedule. […]

Michael and Dani Battle are the founders of RICH Juice Bar, which opened its first location last year in the Cherry Hill area, The Baltimore Banner reported. They are excited to be growing their business in less than a year and […]

When Marcus Hammond moved to Charleston to play basketball for the College of Charleston, he fell in love with the city, the Post and Courier reported. After graduation, he stayed in the area and worked in the banking industry as […]

According to Black Enterprise, Adrien Moses Clark decided to create a place of work that allowed him to showcase his artistic talent and pour into members living in the neighborhood of Rochester, New York. In 2022, the tattoo artist opened […]

Social media has become the most powerful marketing tool for hard-working entrepreneurs. Small business owners can now reach billions of people, showcase their products, build a following, engage with customers and gain sales that may not have been possible with traditional marketing. 

Unsurprisingly, TikTok has become the favored platform for many brand owners, especially in the beauty industry. Black-owned beauty brands are leading this charge by leveraging user-generated content, impactful educational posts, influencer partnerships and more.

Stormi Steele, founder and CEO of Canvas Beauty, is a shining example of how correctly utilizing your TikTok can impact your business immensely. Steele began her handmade hair and body product in her modest 100-square-foot kitchen. With the help of her TikTok Shop, Canvas Beauty sold around $200,000 of her trademarked Body Glaze Body Butter and Full Bloom hair products in a single live stream. The brand is now on track to see $6 million in monthly sales. TikTok has allowed the business to grow from six to 60 employees in just six months. 

Blavity spoke with Steele about how her small business turned into a thriving empire with the help of TikTok.