From One Generation to the Next: Latin Artists Who Paved the Way | Billboard News

Presented by Lexus, proudly celebrating Latin Music, this episode delves into the origins of Latin music, and those who have paved the way including Vicente Fernandez, Celia Cruz, Daddy Yankee and more. We dive into how “La Llorona” impacted music, so much so that it’s being covered across generations and more!

Leila Cobo:
Great songs are timeless.

Isabela Raygoza:
We have these centuries-old genres. 

Sigal Ratner-Arias:
Nobody wanted to record them because it was too risky.

Leila Cobo:
But great songs can be redone, and their connection is still the same.

Isabela Raygoza:
Latin music is timeless because it has to do with our ancestry and our heritage, and in a way, also our identity, because it really does date back for centuries.

Leila Cobo:
You cannot talk about the roots of Latin music without talking about the big ranchera mariachi, names of the golden age of Mexican music and cinema. We have Vicente Fernandez, we have Don Antonio Aguilar.

Sigal Ratner-Arias:
Celia Cruz was the queen of salsa, as you may know, la reina de la salsa, she used to say, “¡Azúcar!”

Isabela Raygoza:
Later, Don Pedro Infante, María Félix, Chavela Vargas.

Leila Cobo:
These trailblazers, in my opinion, paved the way and opened the door for Latin artists.

Alex Torres:
I believe that the music of Grupo Niche, the story that Grupo Niche tells with its repertoire, plays a very positive role.

Leila Cobo:
Storytelling in Latin music is one of the essential elements. And it all stems from this “I’m going to tell you a story in my song.” The role that folklore in songs like “La Llorona” has played is huge.

Keep watching for more!