Pharrell Williams’ Style Evolution: From 2002 to Now

Pharrell Williams has always had impeccable style. From his early days as a producer and performer with the Neptunes and N.E.R.D working on songs for Wreckx-n-Effects, the Clipse, Jay-Z and Nelly, Skateboard P always put a premium on looking good while sounding excellent.

When the world first met Williams — who is a co-chair for the 2025 Met Gala — he was rocking distressed, baggy jeans, track jackets and trucker hats before launching his own bespoke fashion label, Billionaire Boys Club in 2003, followed by spin-offs Ice Cream, Bee Line and Billionaire Girls Club. All along, the multi-hyphenate has relished being a bridge between what the kids are wearing in skate parks and clubs and what’s pushing the envelope on the runways in Milan.

As his client list expanded to include production, songwriting and collaborations with Ed Sheeran, Migos, Beck, SZA, J Balvin and Rauw Alejandro, Williams also branched out on the fashion side, co-designing a line of glasses and jewelry for Louis Vuitton in 2008, followed in 2013 with a sunglass line for Moncler.

Constantly juggling his own music, a heavy production schedule and voicing himself in the 2024 LEGO autobiographical film Piece by Piece, Williams also teamed with G-Star Raw in 2014 on the “RAW For the Oceans” denim collection made from recycled ocean plastic. He followed with a 2014 collab with Uniqlo called “i am OTHER,” then paired with Adidas on a 2016 “Human Race” edition of shoes, and in 2017 designed an $1,100 sneaker for Chanel/Adidas.

His crowning fashion achievement, though, was in February 2023, when Louis Vuitton announced that Williams had been appointed to serve as their men’s creative director, with his first collection for the famed fashion house hitting runways during Paris Men’s Fashion Week in June 2023.

Check out Billboard‘s chronicle of Williams’ fashion evolution.