Roc Nation Teams With Musicow to Launch U.S. Music Equity Service Provider

Roc Nation is expanding its music business portfolio with a trailblazing partnership. The Roc has teamed up with South Korean fintech company Musicow to launch what it describes as the first Music Equity Service Provider in the United States.

Musicow aims to offer Americans the opportunity to invest in music royalties. This partnership allows music rights owners to buy, trade, or sell shares of royalty revenue with potential public investors.

Mega fans will have the chance to earn revenue through their favorite artists by utilizing music royalties as an alternative asset class. Creators will also be able to fractionalize royalty revenue and sell shares of tracks.

“The music industry is evolving into a shared ecosystem where fans and creators can earn together,” Roc Nation vice chairman Jay Brown told Billboard. “Our mission is not only to support and empower artists by providing the tools and services they need to build a better music ecosystem but also to give everyone access to the financial opportunities the music industry offers.” 

Musicow CEO Woo Rhee called the Roc Nation partnership an “incredible opportunity to drive innovation and redefine the future of our industry.”

Rhee added: “I’m confident that together, we have the vision, expertise, and enthusiasm to create transformative progress and unlock limitless potential.”

Musicow isn’t live just yet with an official launch projected to come at some point during the first quarter of 2025. Early users will have the chance to receive a free $10 in their Musicow wallet to get a head start on earning royalties before the rest of the competition.