Ulta’s 21 Days of Beauty Sale is Happening Now – Here’s How to Score Up to 50% Off on Olaplex, Marc Jacobs & More

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Calling all beauty lovers! Ulta Beauty’s 21 Days of Beauty sale is finally here, and we’re showing you how to shop it.

Get out your wallets out and take stock of your beauty cabinet, because for 21 days, the beauty retailer is promising up to 50% off on all things beauty. Each day, Ulta will launch a new list of sale items including everything from haircare and makeup to skin, body and suncare.

The sale began Aug. 29, and the first day deals are already hot. We’ve spotted impressive deals on top brands like Olaplex, Drunk Elephant, Marc Jacobs, Truly, Buxom and IT Cosmetics, among others. If you’re struggling to sift through all the sale products, you’re in luck. We’ve compiled a list of some of the best deals to shop during this can’t-miss sale.

Take it from us at ShopBillboard. We’re the biggest beauty nerds around. If you’re looking to majorly upgrade your beauty, haircare or skincare routine or just a sucker for all things sales, you’re in the right place. Keep reading to shop our picks.

What Are the Best Ulta Big Summer Beauty Sale Deals?

If your hair needs a little TLC after bleaching, heat and chemical treatments, then this hair treatment is right for you. Olaplex’s No.3 Hair Perfector Pre-Shampoo Strengthening and Reparative Hair Treatment is currently on sale for $15, and it’s a miracle worker. Perfect for all hair types, this treatment is applied before shampoo, meant to sit and soak. It aims at reversing damage by reducing breakage, visibly strengthening hair.

The formula’s key ingredient? Olaplex’s patented Bond Building Technology. The ingredients work to repair disulfide bonds within the hair shaft, which are often damaged by stressors like heat or color. Don’t just take it from us. In a study done by Olaplex, up to 90% of users reported smoother, better detangling more conditioned hair.

Fragrance is always pretty pricey, especially from designer labels. Right now, you can snag yourself a bottle of Marc Jacobs’ Daisy Love Eau So Sweet Eau de Toilette for just $54. The designer fragrance is a sweet gourmand with sweet top notes like white raspberry, bergamot and crystallized cloudberries and deep and floral base notes like sugar musk and white iris woods. The scent also has notes like daisy tree petals and jasmine milk, more floral elements that make you feel like you’re frolicking through a bed of flowers, even if it’s almost fall.

A bronzy glow without hours in the sun? Sign us up! These Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops went major viral, especially on TikToks. The product was a constant fixture of the get-ready-with-me, or GRWM, community because they’re easy to use and skincare-infused. Retailing for $19.50, the drops feature a bronzy pigment that offers the complexion a warmth and vibrancy sans the sunrays.

The formula is also jam-packed with peptides that produce collagen, upping your skins elasticity. To use, you’ll want to disperse a few drops into your hands or directly on your face before massaging in with your fingers or a stipple brush. You can also add these drops into your daily moisturizer or foundation to subtly add a bronzy glow.

It Cosmetics’ CC+ Cream Natural Matte Foundation with SPF 40 isn’t your average foundation. You’ve got 30 shades retailing for $23.50 with a lightweight but full-coverage matte formula packed with skin-loving ingredients. The product features skin protection in the form of SPF 40, along with air licium, an ingredient meant to reduce shine, blur the skin and reduce texture.

This foundation is said to wear up to 15 hours and is both water and sweatproof. Still not convinced? Based on expert grading in an 8-week clinical test with daily use done by IT Cosmetics, after eight weeks, users reported that the foundation imporved the look of their bare skin, reducing texture. Pretty impressive if you ask us.

Shaving can be a pain, but not with this Smooth Legend Shave Set from Truly. It’s time to make skincare feel luxurious again. Retailing for $45, this kit comes with just about everything you need to achieve baby butt soft skin, including Truly’s Smooth Legend Shave Scrub 4 oz, Happy Hairless Shave Butter 1.3 oz., Glazed Donut Shave Oil 3.1 oz. and Life Shaver Starter Razor in either Pink or Blue. The shave scrub gently exfoliates the area while the shave butter and shave oil offer a hydrated slip that allows the included razor to glide over the skin. Post-shave, the area will feel hydrated and smooth, a feeling you just can’t beat.

Buxom Power Line Plumping Lip Liner is a mistake-proof liner with an applicator that makes lining your lips a breeze. The product retails for $11 and comes in nine shades. The liner features an angled tip that offers the user precision. You also get a lip brush on the other end of the liner, allowing users to blur those defined edges, creating a seamless finish. The liner’s formula is full-coverage and long-lasting for up to eight hours. We love the Hi-Def Honey and Dangerous Dolly colorways for the fall, both vampy options that will work well with just about every lip product already in your arsenal.

Wave bye-bye to dry and cracked lips with Lanolips 12 Hour Overnight Lip Mask, retailing for just $9. The lip mask is formulated with deeply hydrating ingredients like lanolin, a waxy product obtained from sheeps wool, along with hyaluronic which is a powerful humectant, meaning it retains moisture. There’s also Vitamin C, an ingredient that brightens and stimulates collagen production. All of these ingredients work together to leave your lips hydrated and plump. To use, we’d recommend putting this balm on before your head hits the pillow; however, you can also use it as a daily lip moisturizer if your lips are particularly dry.