Jamal Bryant is calling out Rick Ross for being a “pawn” over shopping at Target despite the Black community’s ongoing boycott against the retailer. Bryant called out Ross after he posted videos on social media of himself and his current girlfriend shopping at Target.
As Blavity reported, Bryant—who’s the senior pastor of New Birth Missionary Baptist Church—has been leading the charge for a boycott against Target following the company’s decision to roll back its DEI initiatives to align with President Donald Trump’s mandate. Bryant initiated a 40-day Lent boycott from March 5 to April 20. The boycott became larger than what some may have anticipated, as Target’s stock has dropped and online sales have plummeted. It’s lost over $12 billion in market value. Additionally, CEO Brian Cornell recently stepped down after being in the role for 11 years.
Earlier this week, Ross and his girlfriend, Jazzma Kendrick, visited Target, where the 49-year-old rapper recorded their outing and shared it via his Instagram Stories.
“What are we here for?” Ross asked his girlfriend while browsing around the store, to which she responded, “We’re [here] for kitchen utensils and looking for kitchen appliances, and then we’re going to head over to the grocery isle.”
The couple had planned to make cinnamon rolls, which is what led them to Target in the first place: “The Cinnabons reeled me in, guys, but as you can see, I’ve been kidnapped,” he said in the clip.
Pastor Jamal Bryant pushes back on Black public figures supporting Target
Bryant came across a post about Ross’ Target run, prompting him to post a video to his Instagram account with a lengthy caption condemning Ross.
“Hey family @richforever … you are an incredibly influential figure for the culture who many aspire to emulate,” Bryant’s caption read. “To that end I thought it important to share with you that the community has been boycotting @target because of their disregard for our value and a disrespect for the dollars we spend. As a businessman you are acutely and intimately aware of community relationships with the consumer.”
He added, “All that we are asking for is rolled out at targetfast.org…. Don’t let them divide us! When we as a whole understand our economic strength and the power of unity, 63 years after the march on Washington , everyday we shouldn’t be hustling ✊🏾🙌🏾….respectfully BE the BOSS not the pawn!”
This isn’t the first time Bryant has had some choice words for celebrities shopping at Target. According to Black News, he criticized Cardi B for doing the same thing back in June. The pastor even publicly confronted the National Baptist Convention Board for accepting $300,000 from the organization in July.
Journalist Roland Martin also criticized the National Baptist Convention Board, tweeting: “$17 BILLION in profit. $2 BILLION promised to Black businesses. Target’s offer to Black church leaders? $300,000 — split 3 ways. That breaks down to $322 per church. They called it ‘partnership.’”