Cracker Barrel Unveils New Logo, Fall Menu Amid Backlash Over Changes

Cracker Barrel, a country-themed restaurant chain and retail brand for more than 55 years, has unveiled some new changes as part of a broader makeover.

On Wednesday, the company announced its “All the more” creative campaign with a new logo and a refreshed fall menu with new and returning items, along with a special offer for customers. To promote it further, Crack Barrel has teamed up with country music star Jordan Davis to feature in its latest commercial, according to a news release.

For the first time in 48 years, the new logo will have text-only in the signature gold and brown tones, appearing across menus and marketing collateral, the company said. Cracker Barrel was first launched in 1969 and had a text-only logo. In 1977, the company updated the logo to feature a man resting on a barrel. The brand believes the new logo still maintains the nostalgic appearance of the original design.

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” Sarah Moore, Chief Marketing Officer of Cracker Barrel, said in a news release statement.

Some customers aren’t happy about the new changes

Some Cracker Barrel locations nationwide have already been remodeled with the new changes, and social media users shared their thoughts on it, and they were not happy about it.

“At a remodeled Cracker Barrel. I hate it,” one user said in a shared video on X, formerly known as Twitter.

“Nobody asked for a Cracker Barrel remodel,” another user said.

Jordan Davis speaks out following Cracker Barrel partnership

Cracker Barrel has provided heartfelt service, homestyle food, and an unmatched dining experience to all of its customers. With 660 locations nationwide, the restaurant chain remains a community favorite. Davis also spoke highly of the brand, sharing similarities between the company and his musical approach.

“Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” Davis said. “That’s something I try to bring into my music too; real moments that feel good and bring people together. I’m proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many.”

Cracker Barrel’s new fall menu debuted on Wednesday, which includes breakfast, lunch, dinner and dessert options.

BREAKFAST

• Uncle Herschel’s Favorite®– Back by popular demand, this beloved, fan-favorite includes two eggs cooked to order with your choice of Sugar Cured Ham, Country Ham, Grilled or Fried Catfish Fillet, Crispy Tender Dippers or – for the first time ever – a premium New York Strip Steak available for an upgrade, served with Hashbrown Casserole or Fried Apples, Buttermilk Biscuits, Sawmill Gravy and Grits.
• Sausage & Egg Hashbrown Casserole – A double portion of our signature Hashbrown Casserole is layered with Colby cheese, served over Sawmill Gravy with scrambled eggs and a flavorful blend of crumbled smoked sausage, onions, red peppers, and green chiles, topped with crispy fried onions, diced tomatoes, and green onions, with a side of Buttermilk Biscuits.
• Bacon & Egg Hashbrown Casserole – Scratch-made Hashbrown Casserole hot off the grill is layered with pieces of crispy bacon, farm-fresh scrambled eggs, melted Colby cheese, fried onions, diced tomatoes, and green onions, with Buttermilk Biscuits on the side.
• Butter Pecan French Toast Bake – Thick-cut country bread is soaked in vanilla custard, topped with cheesecake filling, baked ‘til golden, with your choice of bacon or sausage. Praline pecan streusel and butter pecan syrup available as an upgrade.

LUNCH & DINNER

• Herb Roasted Chicken – A half chicken, seasoned and slow-roasted in the oven until golden, crispy perfection and topped with a lemon herb butter sauce. Served with mashed potatoes, choice of classic side, and Buttermilk Biscuits or Corn Muffins.
• Hashbrown Casserole Shepherd’s Pie – Slow-braised pot roast and gravy with carrots, peas, onions, celery, and mashed potatoes, topped with a crispy griddled Hashbrown Casserole crust, sour cream, diced tomatoes, and green onions, and hand-rolled Buttermilk Biscuits on the side.
• Slow-Braised Pot Roast – A family classic featuring slow-roasted rib roast, carrots, onions, and celery in a savory, homestyle gravy with mashed potatoes, choice of classic side, and Buttermilk Biscuits or Corn Muffins.

SIPS & SWEETS

• Butter Pecan Sticky Buns – Warm, tender sweet dough in our butter pecan sauce and baked with a gooey praline pecan topping.
• Cinnamon Roll Skillet – Freshly baked mini cinnamon rolls with a gooey cinnamon filling and topped with cream cheese icing.
• Brown Sugar Latte – A seasonal take on the classic latte with sweet brown sugar sauce, espresso, and steamed milk, topped with whipped cream and drizzled with butter pecan syrup (served hot or cold).
• Wild Berry Tea – A blend of freshly brewed iced tea bursting with flavors of juicy wild berries.