RockForce Expands U.S. Footprint With QSR Productions Acquisition

RockForce, the live event services company behind mega-productions like Coachella and Electric Daisy Carnival, is expanding its national reach through the acquisition of QSR Productions, an Oklahoma-based provider of stagehands, riggers, loaders, camera operators and spotlight operators.

With operations in Oklahoma City and Tulsa, Okla., QSR strengthens RockForce’s presence in Oklahoma and Texas, a fast-growing hub for concerts, festivals, corporate events and trade shows. The move bolsters RockForce’s workforce division, which supplies site and steel crews, rigging services and on-site leadership across events of all sizes.

“QSR’s strong regional presence, proven technical expertise and exceptional client care make them an ideal addition to RockForce,” said Chris Schuman, COO of RockForce, in a statement. “Their team not only expands our footprint across the region, but their technology-driven approach enhances how we staff, manage and deliver events anywhere across North America.”

QSR has built its reputation on pairing hands-on client service with systems that streamline staffing, onboarding, payroll and client tracking — an efficiency edge in a sector where many labor providers still rely on manual processes.

“RockForce’s reputation for excellence and scale aligns perfectly with how we’ve built QSR,” said Greg Anderson, founder of QSR Productions. “Joining forces allows us to leverage their North America-wide network while continuing to provide the personal service and technical precision our clients trust.”

RockForce has played a key role in delivering the NFL Super Bowl Halftime Show, Coachella, Electric Daisy Carnival, the GRAMMY Awards, the NFL Draft and Formula 1 race experiences. The company was formed through the integration of 10 leading event service firms and continues to grow its national workforce network.

More at RockForce.com.