Latin

From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.
Intocable Teams Up with the Latin Grammys

The norteño band will be donating $1 from every ticket sold during their North American Antología Tour 2025 to benefit the Latin Grammy Cultural Foundation, according to a press release. The donation will support the foundation’s programs dedicated to promoting music education through scholarships, grants and other programs focused on supporting the next generation of Latin music creators.

“For us, music has been a way of life,” Ricky Muñoz, lead vocalist and co-founder of Intocable, said in a statement. “If we can help talented young people receive an education and better opportunities, then each concert will have even more meaning.” Raquel “Rocky” Egusquiza, executive director of the Latin Grammy Cultural Foundation added, “Their support makes educational opportunities, scholarships, and grants possible for students, and serves as an example and inspiration for young musicians following in their footsteps.”

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Los Bukis’ Hollywood Walk of Fame Ceremony

The Hollywood Chamber of Commerce announced on Monday that they will honor Los Bukis on the Hollywood Walk of Fame on July 23 at 11:30am PT. The legendary grupero band from Mexico will be honored with the 2,817th star on the walkway, located at 7060 Hollywood Boulevard in the recording category. Fans around the world can watch the live stream at walkoffame.com.

Gloria Estefan at Hispanidad 2025

Cuban star Gloria Estefan will perform at Hispanidad 2025, set to take place on Oct. 5 at the Plaza de Colón in the heart of Madrid. This free event will be part of the official celebrations of Hispanic Heritage Day organized by the Community of Madrid.

According to a press release, Estefan will perform some her most iconic songs, including “Mi Tierra,” “Conga” and “Hoy,” alongside tracks from her new album Raíces. “Raíces speaks to how love and life are like sowing seeds: what you nurture with faith, patience, and dedication will eventually bear fruit,” Estefan said in a statement. “It’s a true honor to share such a meaningful milestone in a city that has always embraced Latin culture so warmly. Madrid holds a very special place in my heart, and I can’t wait to celebrate our roots together.”

Pitbull’s 305 on Apple Maps

Pitbull is celebrating the 10th anniversary of DALE, his Latin Grammy-winning album released on July 17, 2015, which marked a defining moment in his career. To commemorate the milestone, the Cuban-American star teamed up with Apple Maps to launch an all-new ‘Hyperlocal’ guide titled “Pitbull’s Miami Spots.” The curated list features some of Pitbull’s favorite places across the 305. Pitbull joins a number of Latin acts who’ve partnered with Apple Maps to create hyperlocal guides, including Young Miko, Becky G and Camila Cabello.

“Anything’s possible in the 305,” the hitmaker said in a statement. “DALE is more than just an album — it’s a celebration of where I come from, what I believe in, and what we can build when we do it together. I’m proud to share the places that shaped me, inspired me, and keep me grounded.”

This week, Billboard’s New Music Latin roundup and playlist — curated by Billboard Latin and Billboard Español editors — features fresh new music, including Bad Gyal and Ozuna’s new collab “Última Noche,” Maluma’s soundtrack for summer “Bronceador” and Bad Bunny’s surprise track “Alambre Púa.” For their second collaborative […]

New Music Latin is a compilation of the best new Latin songs and albums recommended by Billboard and Billboard Español editors. Check out this week’s picks below.

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Reik & Xavi, “La del Primer Puesto” (Sony Music México)

Mexican trio Reik — comprised of Jesús Navarro, Julio Ramírez and Bibi Marín — released one of its most versatile collaborations, “La del Primer Puesto,” a sentimental duet with the música mexicana star Xavi. The song fuses the best of two worlds, including Reik’s unmistakable Latin pop ballad with R&B touches and the folk and urban rhythms that distinguish the Mexican-American singer-songwriter. The result is an emotional declaration of love that exudes passion in every note to the rhythm of melodic and vibrant guitars, and a vocal duo between Navarro and Xavi that shakes the listener. — NATALIA CANO

Banda Los Recoditos, “De Esta Me Levanto” (Fono)

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Banda Los Recoditos’ new regional Mexican ballad about heartbreak invites listeners to heal wounds of the heart. “De Esta Me Levanto,” or I’m rising from this in English, is the cry of someone who has decided to move on after a romantic disappointment. “There’s no pain that lasts a hundred years/ Having so many, I came to find you/ I regret it, but I will forget you for sure,” vocalist Santos de Jesús Pérez (Jeypi) sings with pathos, accompanied by the sound of snare drums, clarinets, trumpets, charchetas, and trombone. This is the first single from the band’s upcoming album, Se Pronostican Borracheras Deluxe, produced by Alfonso Lizárraga. – TERE AGUILERA

Ambik, “Estrella” (GMR)

Argentine singer-songwriter Ambik’s new R&B ballad continues to demonstrate her talent and potential. In “Estrella” – produced by n.a.n.o and described as “a love letter that’s both intimate and universal” in a press release – Ambik sensually sings about her devotion and longing for a partner with her powerful, piercing voice. “I don’t want to share you/ Let’s walk without end/ Look me in the eye, tell me yes,” she pleads in part of the lyrics. The single comes with a homemade music video created by the artist herself, filmed in Spain earlier this year while she was opening and singing backups for her brother Tiago PZK. – SIGAL RATNER-ARIAS

Cancamusa, Dopamina (Self-released)

With Dopamina, Cancamusa unravels the intoxicating chase of fleeting highs, while exploring the tender euphoria and ache of human connection — all through a prism of lush sunshine rock, moody pop and introspective grandeur. Anchored by her skills as a songwriter, co-producer (alongside Julián Bernal), and singer, the album conjures serotonin-laced warmth with vibrant brass, reverb-soaked guitars, and undeniable melodies. Tracks like “Antes de Que Apague el Sol” and “Check” radiate effervescent joy, while the brooding “Cicatriz” and the sweeping, bluesy “Reviví” juxtapose the record’s playful highs with heartrending lows. On the focus track “En Medio del Desierto,” the Chilean artist’s breathy yet potent voice recalls the sultriness of Amy Winehouse, its lyrics painting fever dreams of desire. Meanwhile, the title track, featuring indie pop icon Gepe, soars with indie rock heft and an adrenaline rush of pop hooks. Through it all, Cancamusa captures moments of bittersweet intimacy and joyous abandon, making her third album a sweeping, emotional journey that lingers long after its final notes. — ISABELA RAYGOZA

Frank Miami & Lirios – “Acércate” (ESCOL Network)

With banjo, handclaps, and the classic Southern folk stomp, Frank Miami teams up with band Lirios to release “Acércate.” It is the first single from the album El Pescador, which will be released Oct. 9 in collaboration with several Christian artists, and follows his first Christian album, Transition, released in 2024. The lyrics, full of faith and hope, speak of second chances and that “no one is disqualified; no matter our condition, we can always get closer to God,” Frank Miami tells Billboard Español. The music video takes place in a rural setting, where three vulnerable characters — a depressed teenager, an alcoholic, and a fisherman — who are all invited to the table, feel embraced, and celebrate as a community. — LUISA CALLE

Check out more Latin recommendations this week below:

J Balvin has dropped a surprise album called Mixteip with “songs I had on my iPod and now are going to your playlist,” according to the artist himself. The release comes on the heels of his performance at the 2025 FIFA Club World Cup final halftime show.

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In the 10-track project — which includes the previously-released singles “Río” and “KLK” with Omega -— the Colombian artist pays homage to the old-school reggaetón of the 1990s and early 2000s, but also delivers his signature progressive and experimental side. 

Track “Zun Zun,” in collaboration with Lenny Tavarez and Justin Quiles, for example, has those retro-yet-sensual perreo elements à la Plan B or Zion; whereas opening number “Bruz Weinz” (inspired by Bruce Wayne’s vigilante persona Batman) is an edgy trap-R&B fusion. 

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One of the standout tracks on Mixteip is “Misterio,” which features salsa legend Gilberto Santa Rosa. Lyrically, it’s heart-wrenching and about a relationship that failed, but musically, it’s a seductive masterpiece that goes from a smooth reaggetón to an exhilarating salsa melody. “Hermano, el amor no es siempre lo que parece. A veces, hay que vivir, y a veces hay que sufrir” (Brother, love isn’t always what it seems. Sometimes you need to live, and sometimes, you need to suffer), Santa Rosa recites before the song’s surprising transition. 

Meanwhile, “UUU” in collaboration with English-Ghanaian rapper Stormzy is a saucy Brazilian funk; “PQBL” brings back the timeless Bad Bunny-assisted “La Canción”; and “KLK” is a club-ready, electro-merengue. “This project is all about the art of putting all the music you love in one place. Whether it’s a sad song, a salsa or an old-school reggaeton,” Balvin tells Billboard via email.

Mixteip follows the release of the Rayo album released last August, which debuted on the Top Latin Albums chart at No. 13. Rayo marked his sixth studio album following La Familia (2013), Energía (2016), Vibras (2018), Colores (2020), and José (2021).

Stream and listen to Mixteip below:

For Myke Towers, being an “Island Boy” means being ready for anything, at any time, while also being prepared to party.
As he was literally counting the days with great excitement for the release of his new album, Island Boyz, in the vibrant heart of Old San Juan, Puerto Rico, Myke Towers brought Billboard to the origins of his musical journey. With a stunning view of the impressive Castillo San Cristóbal as a backdrop in the restaurant Mar y Rosa, he shared the essence of the sound of his new album, which is deeply rooted in the rich cultural landscape of the island. The fort’s majestic presence not only symbolizes the Caribbean flavors of Puerto Rican heritage, but also serves as a reminder of the influences that have shaped Towers’ unique artistry.

From “Soleao,” his collaboration with Quevedo — which also reached No. 4 on Billboard’s Latin Pop Airplay and Latin Rhythm Airplay charts, and No. 19 on Latin Airplay — to tracks such as “No Hay Break” featuring Omah Lay, he infuses Afrobeats elements. In contrast, “No Quiere Flores,” a collaboration with Gabito Ballesteros, features reggaeton with heavy thumping beats. He also expresses his love for corridos and Regional Mexican music. The 23 tracks blend reggaetón, dancehall, dembow, Latin R&B and Afrobeats. This new body of work reaffirms his command over a global urban sound and offers a deeper look into an artist in full reinvention.

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The project also introduces a rich variety of musical influences, seamlessly blended to create a cohesive listening experience. Together, these songs reflect Towers’ diverse inspirations and unwavering commitment to authenticity, making Island Boyz a compelling contribution to the contemporary music landscape that provides a new life soundtrack for the summer, departing straight from Puerto Rico.

“I say that it happened, that little by little, I was discovering myself more and more. … Someone close to me told me, ‘Don’t take it the wrong way, but your best song, you haven’t even recorded it yet.’ I was like, ‘What do you mean?’ I didn’t understand him,” he shares with Billboard. “Then he told me that I am at a level where better things will keep coming out, I have to keep going until. Wow, I take that very seriously! It’s not that I know it all, it’s through experience in the studio that one develops.”

Myke says he continues to improve his technique to maintain the characteristic flow and catchy bars that are part of the chorus of his songs.

The list of collaborators — Quevedo, De La Ghetto, Gabito Ballesteros, Manuel Turizo, Omah Lay, Ludmilla, DFZM and Izaak — comes not from rigid formulas, but from a deep sense of artistic kinship that enhances the album’s vision.

Check out Billboard‘s interview with Myke Towers above.

Myke Towers is confirmed for the 2025 Billboard Latin Music Week, taking place from Oct. 20 to 24 at the historic Fillmore Miami Beach. Spanning over 30 years and recognized as the most influential week in Latin music, the event will once again celebrate the heartbeat of Latin music and culture with four days of panels, marquee conversations, roundtables, showcases, networking, and activations.

Tickets are on sale now at BillboardLatinMusicWeek.com. The full schedule and lineup will be revealed in the coming weeks.